Build a controlled market world and test strategy before committing budget.
Model a market with segments, regions, and competitors, then see your share, a segment-by-region demand heatmap, and TAM/SAM/SOM sizing before you commit budget.
OVERVIEW
Entering or expanding in a market means betting on questions you cannot easily test: who switches, through which channel, at what price, and how the competition responds. Getting it wrong is expensive, and real feedback arrives long after the budget is committed.
Polyhyle lets you model the market first. You set the geography, segments, and competitors, and synthetic buyers tell you what they use today, how likely they are to switch, and what they would pay. You get your projected share against each competitor, a heatmap of where demand concentrates, and TAM/SAM/SOM sizing, so the strategy is grounded before you spend.
INSIDE Polyhyle
Market simulation
Launch a new package in North America and Europe while two competitors reposition around AI automation.
01
Define the market and the players
Set the geography, segments, competitors, and total addressable users you want to model.
02
Ask buyers across the market
Each synthetic buyer names what they use today, how likely they are to switch, the channel they would buy through, and the price they would pay.
03
Map share and intensity
Responses build your market share against each competitor and a segment-by-region heatmap of where demand concentrates.
04
Size the opportunity
Get TAM, SAM, and SOM plus CAC, LTV, and ROI, so the strategy is grounded before you commit budget.
Polyhyle.app/simulations/market-simulation
SIMULATION DETAIL
Market simulation
Launch a new package in North America and Europe while two competitors reposition around AI automation.
Running
Your share
34%
Top region
NA
ROI
3.2x
World inputs
Geography, segment mix, economy, and category maturity
Competitive positioning, price pressure, and trust signals
Go-to-market assumptions across channels and buyer groups
Simulated outcome
Lead with the North America launch, adapt EU pricing language, and use a narrower segment test before expanding the full package.
Behavior signal
30 day simulated horizon
SIGNALS YOU GET BACK
Your share34%Top regionNAROI3.2x
Lead with the North America launch, adapt EU pricing language, and use a narrower segment test before expanding the full package.
WHY SIMULATE THIS
The usual way to validate a market is to enter it and learn, or to commission research that takes months and still leaves the competitive response untested. Either way the budget is committed long before you know whether the bet holds.
Simulating it first lets you pressure-test the strategy while it is still on paper. You can compare regions, see where demand concentrates and how much share you would take from each competitor, and size the opportunity before a single dollar of go-to-market is spent.