Turn slow research loops into simulated directional signal before scheduling deeper interviews.
Explore motivations, objections, and willingness to pay with simulated respondents, then get ranked pain points, jobs to be done, and a hypothesis read before deeper research.
OVERVIEW
Good research takes weeks: recruiting the right people, scheduling interviews, and waiting for enough responses to see a pattern. By the time the findings land, the decision you needed them for has often already been made on instinct.
Polyhyle lets you get a directional read in minutes. Synthetic respondents give you their first reaction, pain points, the job they would hire your product for, their objections, and what they would pay. You get ranked themes, a willingness-to-pay distribution, and a read on whether your hypothesis holds, so your real interviews start from sharper questions instead of a blank page.
INSIDE Polyhyle
Market research
Evaluate why growth leaders hesitate to adopt simulation before they trust synthetic-user evidence.
01
Frame the questions and respondents
Set the hypotheses, decision criteria, and synthetic respondent segments you want to learn from.
02
Run open simulated interviews
Each synthetic respondent gives a first reaction, pain points, the job they would hire the product for, objections, and the price they would realistically pay.
03
Cluster the signal
Answers aggregate into ranked pain points, jobs to be done, objections, and a willingness-to-pay distribution per segment.
04
Get findings and a hypothesis read
See the key findings, whether your hypothesis holds, and prioritized recommendations, before scheduling real interviews.
Polyhyle.app/simulations/market-research
SIMULATION DETAIL
Market research
Evaluate why growth leaders hesitate to adopt simulation before they trust synthetic-user evidence.
Running
Top objection
Trust
WTP median
$52
Hypothesis
Partial
World inputs
Research questions, hypotheses, and assumed decision criteria
Synthetic respondent segments by role, maturity, and intent
Known objections, alternatives, and willingness-to-pay ranges
Simulated outcome
Interview skeptical buyers first, show more methodology proof in the product narrative, and test pricing within the identified willingness-to-pay band.
Behavior signal
30 day simulated horizon
SIGNALS YOU GET BACK
Top objectionTrustWTP median$52HypothesisPartial
Interview skeptical buyers first, show more methodology proof in the product narrative, and test pricing within the identified willingness-to-pay band.
WHY SIMULATE THIS
The usual way to learn what a market wants is weeks of recruiting and interviews, and by the time the deck is ready the window to act has often closed. Surveys are faster but capture what people say, not the trade-offs they would actually make.
Simulating it first gives you a directional answer the same day. You surface the top objections, the jobs people are hiring for, and a willingness-to-pay range, so your real interviews start from sharp hypotheses instead of open-ended discovery.