USE CASE

Narrow the field before you spend live traffic on a slow experiment.

Compare variants and likely outcomes before exposing real users or traffic.

INSIDE Polyhyle

A/B tests (pre-live)

Compare three landing page variants for request-access conversion before launching the public test.

  1. 01

    Configure the world

    Define the audience, market conditions, constraints, and assumptions that shape the decision.

  2. 02

    Run the scenario

    Launch a what-if test with synthetic humans that react across segments and intent levels.

  3. 03

    Read the signal

    Compare conversion, churn, objections, and confidence before exposing real users.

  4. 04

    Choose the next test

    Turn the simulated outcome into a sharper rollout, experiment, or research plan.

SIMULATION DETAIL

A/B tests (pre-live)

Compare three landing page variants for request-access conversion before launching the public test.
Running

Best variant

B

Lift

+9.7%

Confidence

82/100

World inputs

  • Variant copy, layout assumptions, and CTA emphasis
  • Traffic mix by segment, intent, source, and buying stage
  • Success criteria for conversion, trust, and objection reduction

Simulated outcome

Run variant B live first, keep variant C as the challenger for enterprise traffic, and drop variant A before it consumes test volume.

Behavior signal

30 day simulated horizon

SIGNALS YOU GET BACK

Best variantB
Lift+9.7%
Confidence82/100

Run variant B live first, keep variant C as the challenger for enterprise traffic, and drop variant A before it consumes test volume.

PRIVATE BETA

Test the decision before it reaches the market.